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Announcing the 2018 Walmart Retail Program

Imagine having access to hundreds of prospects without driving hundreds of miles.  Participating in a retail program is a great way to increase your community exposure and generate more sales during the AEP by reaching prospects you otherwise could not.  We’re pleased to announce that JSA agents will have access to the Healthcare Begins Here program at participating Walmart locations nationwide!

Store request period ended 7/19/2017.

As it is in the retail world, location is everything.  Take time now to identify some Walmart locations (Supercenters, traditional Walmarts, Neighborhood Markets) that you may be interested in requesting. Not all stores are available to choose from, so identify at least 3 that you’d be willing to staff.  Here are some tips on how to choose a great location:

  • Supercenters have more traffic than the traditional Walmart stores, and the traditional stores generally have more traffic than Neighborhood Markets.
  • Just because the store is close to your house doesn’t mean it serves a large Medicare population.  Visit the store(s) during the morning hours and pay attention to the shoppers to see if the clientele fits your target demographic.
  • Pay attention to drive time.  A store that’s 30 minutes away now may be an hour away during the winter months.

IMPORTANT: The store selection process happens quickly, and by submitting a request you are committing yourself to staffing the store and paying the fee should your request be approved.

Program Requirements

Here are some key things to know about the Healthcare Begins Here program:

  • Runs from October 9th to December 15th
  • Agents must be appointed with at least 2 of the top 3 MA carriers
  • $500 fee per store, due immediately upon request approval
  • Staff a minimum of 20 hours per week over at least 3 days
  • Report your daily activity (visitors, appointments, sales, etc.)
  • Medicare Advantage certifications much be completed by September 1st, 2017
  • Store requests are not guaranteed, so act fast!


– Can I staff more than 20 hours per week? Yes.  Walmart encourages agents to staff as many hours as possible, but be mindful of your time.  Make sure to allot yourself enough time per week to schedule individual, face-to-face appointments.

– Can I partner with one or more agents? Yes.  Years of working retail programs have proven that working with a group of agents, and therefore staffing the store more hours, increases exposure for the program and generates more sales overall.

– Do I need to provide tables and chairs?  No.  The booth setup, including all in-store marketing materials, are included with the $500 fee.  The only supplies agents will need to provide would be any plan information/enrollment materials.

– If my store request is approved, but I learn I cannot staff the store, am I still required to pay the $500 fee?  Yes.  The store selection process happens very fast, and payment of the store fee is due immediately once your request is approved.  Only submit a request if you are 100% certain you can participate in the program.

– My agency has many agents that would like to participate in this program, can we request multiple locations?  Yes.  Just make sure you have enough folks to satisfy the program requirements for each store (20 hours per week over three days) for the duration of the program.

– Is there any refund of the $500 store fee?  Yes.  Stores that meet the minimum requirements and do not have any reported no-shows throughout the program will qualify for a 50% refund of the store fee.

– Can I market other products or companies that are not on the approved carrier list? No.  Carriers pay a fee to participate in the Healthcare Begins Here program and agents are required to represent only approved carriers.  The carrier list is still being finalized, but includes a majority of the national and local Medicare Advantage companies.

– Is a Scope of Appointment required for each person I talk to at the store?  No.  Your events in the stores are filed with the carriers and CMS as informal sales events, and any product presentations/sales that happen at the store do not require a SOA.  If you schedule a face-to-face appointment outside of the store, you will need to obtain a SOA form for that appointme

Store request period ended 7/19/2017

Chris Hagerstrom

Chris Hagerstrom is the Director of New Business Development at Jack Schroeder and Associates, Inc. Through years of experience he has become an expert with Medicare, Life Insurance, Annuities and Supplemental Health and how to successfully navigate the senior market.