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Pre-Warming Activities

With the Annual Enrollment Period (AEP) right around the corner, we thought it was a good time to remind you that CMS does not allow you to market any of the 2017 products prior to October 1st, when AEP marketing officially begins.  Even with those restrictions, there are things you can do now to boost your success during the AEP, but let’s start with the “don’t” list.

The prohibited activities include:

  • Scheduling or soliciting appointments to discuss 2017 products
  • Obtaining Scope of Appointment forms for appointments where 2017 products will be presented
  • Discussing any 2017 product information
  • Advertising or conducting sales events for 2017 products

This does not mean that you cannot talk to your clients at all, or you have to halt any marketing efforts you have in place. We recommend that you continue to prospect, and of course service your current clients’ needs. You can reach out to your current clients to schedule a plan review, but please keep in mind that you have to be careful and restrict your wording to “current plan review.”  And be sure that you’re not obtaining SoA forms for any appointments prior to 10/1 if the appointment is going to be after 10/1 and include a discussion of 2017 products.

You are allowed and encouraged to talk about the upcoming AEP in an educational way, making sure your clients are aware of the dates.  Some carriers have pre-approved letters you can use to reach out to your current clients, or to prospects, to advise them about the upcoming opportunity.  If you’d rather have unbranded materials, review those pre-approved letters to get ideas of what you CAN say to clients and prospects now, and develop your own.  JSA Compliance will review your created marketing pieces to ensure you’re meeting the CMS marketing standards.  You can email any marketing materials you’ve created to Compliance@jsaonline.com.

If you are looking for a compliant way to reach out to your book of business, please reach out to our Compliance or Marketing Teams at 1-800-203-0433. We are committed to your success in compliant sales!

Austin Felch

Austin Felch

Austin Felch is a Marketing Representative and Compliance Specialist with Jack Schroeder and Associates. He works out of our Marketing Headquarters in Fort Myers, FL. Austin is committed to helping agents grow their books of business and thrive in the Medicare Market.